This is your blog. You can use it to write about new product launches, experiences, tips or other news you want your customers to read about. Your most recent blog post will also display on the homepage via the Latest News speech bubble. This is idea for introducing new products, promotions, etc. to your customers.

In addition, an Atom Feed is created for all your blog posts. This allows your customers to subscribe to new articles using one of many feed readers (e.g. Google Reader, News Gator, Bloglines).